Troupe of Fools
The Troupe of Fools bring the magic, mystery and whimsy of the stage to private events in Los Angeles, Malibu, Hollywood and Pasadena.
Industry
Entertainment
Description
The impetus for Troupe of Fools came from Veil Theatre, another client of ours. Founder Madison Davis wanted to develop an incubator for actors to learn the unique style of performance that Veil offers on stage. By creating a troupe (of fools) that could perform live at private events, rehearsals could span all seasons without the need to wait for larger productions such as a stage play.
The concept for the brand was driven by the fool's wisdom; willingly going forth into the unknown as a means of personal development, failing forward and learning to let go of the ego in favor of the larger story. Their performances are meant to be fun icebreakers for events, giving the guests something to talk about long after they've returned home.
The website and marketing materials had to convey the sense of playfulness and interactivity that the troupe embodies in their performances, yet remain professional and tasteful to event planners of some of the most exclusive events in LA.
Services
Brand Development Brand Strategy Brand Identity Creative Direction Web Design Business Card Design Social Media Content Newsletter Content Blog Content
~
Logo Mark
The smiling logo mark subtly reads ToF by connecting the T and F as a wide smile and the “o” as the nose. The secondary logo mark uses the word FOOLS as another smiling face, with eyes open. The tertiary mark represents the fool's cap/crown—a symbol used to indicate a "certified fool".
~
Word Mark
The word mark was hand designed as a nod to playful midcentury letterforms, using the two O letters as eyes and the F and LS as ears. The addition of pupils looking at the smaller hand-drawn script “Troupe Of” creates a visual loop.
~
Color
The ToF colors are unequivocally bright and colorful, featuring a soft pastel lime green background, vibrant mint green for the primary text, and electric blue for eye-catching accents. Bright orange highlights add warmth and balance, creating a playful, dynamic palette to convey joy and creativity.
~
Typography
The typography for "Troupe of Fools" features bold, low-contrast headings that immediately grab attention. The playful, friendly typeface used for body text ensures readability while maintaining a whimsical and approachable tone.
