Leisurelust
Leisurelust promotes mental health with comfortable, high-quality leisurewear.
“I couldn’t have been happier with the results Blacksmith delivered. They ensured that I was absolutely in love with the final product and it's clear they are perfectionists in every aspect of their work.
If you need a team who will look out for the success of your business as if it was their own, look no further. They are not just a business—they are an ally I look forward to working with for years to come.”
— Jenny Roca, Founder
Industry
Fashion
Description
Leisurelust wanted their brand to exude a classy, relaxed nostalgia while maintaining a contemporary, eye-catching appeal to the modern market. An unpretentious target market influenced the messaging to include playful humor balanced with an approachable, trust-worthy tone.
Avoiding trends, they create wearable classics that will survive the test of time. With plans to release collections in various themes ranging in price and style, the Leisurelust branding has to be nimble and versatile enough to retain an iconic and recognizable design no matter the context.
Services
Brand Strategy Brand Development Brand Identity Art Direction Photography Web Design
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Logo Mark
The Leisurelust "L" logo mark features fluid calligraphy creating an infinity symbol with loose ends, symbolizing an escape from a pattern of burnout and the open potential of leisure time.
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Word Mark
The Leisurelust word mark borrows elements from the retro-futurist aesthetics of the 1950s and 1970s and makes them modern, using rounded corners and slab serifs to add a softer, more playful vibe.
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Color
With 1970’s colors made modern, a colorful, washed palette of blue, gold, purple, orange and off-white creates a bright mood with a nod to each season.
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Typography
A mix of experimental aesthetic type meets the classic Cooper font, originally designed in 1921, provides a balance between a modern and classic feel.
